Nathan Primmer
Integrated Producer & AI Usage Rights Specialist (Emerging)
Hi, I’m Nathan — a Melbourne-based producer working across film, commercials, and integrated campaigns. I love building projects from the ground up, whether it’s a big TVC, branded content, or something more cinematic.
Alongside producing, I’m now focused on one of the biggest shifts in our industry: AI and talent usage rights. As AI tools become part of production, I’m helping agencies and brands navigate how likeness, voices, and performances are used, ensuring everything is cleared, ethical, and future-ready. For me, it’s about protecting talent while opening up new creative possibilities in film and advertising.